No matter what industry you work in, and no matter what your job function or description is, there is one thing that everyone markets every single day; his or her self. That being said, would you buy you?
I started thinking about this as I was attending a leadership development kick-off meeting this past week. I was excited to be selected to participate in this program as it would be a way to build up my personal brand and make myself more marketable. This happens in three parts. First is to understand what my skill sets are. The second is how to refine them. Finally, I can segment the positions I want (and that are a fit with my skills and abilities) and target those positions.
But leadership programs are not the only way to build your personal brand. Reading books, taking classes, getting involved in projects all help you become more marketable. It’s all about making you a better you, and selling yourself to your customers (i.e. future employees and employers.
So, remember, we are all marketing ourselves everyday through our words and actions. And always ask yourself, if I am in the market for someone, would I buy me?
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