It doesn't always have to be grand.

For the past hour I've been sitting around trying to come up with the next big marketing idea for my blog.  I feel like I need to get something up because it's been awhile since I've written.  But, these two thoughts have been creating a mental block.  Where do I go?  Where am I inspired?  How do I come up with something grand that is going to make my readers say ah ha!?  Why is it easier for me to write my food blog (shameless plug for http://www.deckonfood.blogspot.com/) than this one right now? 

That's when it hit me.  By always trying to come up with the next big thing, and huge idea as opposed to just the ideas that come to my mind I'm missing out on opportunities to share any thoughts.  And that's why my food blog has been easier lately.  I'm not looking for the grand idea.  I'm just sharing what's going on.  I eat and/or cook everyday so I should tell someone about it.  Well, I engage in some sort of marketing activity every day.  Why not just write about what it is for what it is, not try and come up with some grand, professorial type post?

The marketing takeaway from this is simple.  Always trying to come up with the big grand ideas can hurt you in the long run.  While I am sitting here trying to come up with these grand ideas, my readers are going elsewhere for their information.  The same thing happens with customers.  If you spend all your time trying to come up with the big great marketing campaign or plan, you are missing opportunities to get in front of your customers, opportunities that your competition is probably taking advantage of. 

So, basically, for those of you that have stuck with me, thank you, and expect more posts.  Maybe the big grand idea comes out.  But, at the least, you will get a better feel for my thoughts.  And, if you have a little spare time, check out my other blog (http://www.deckonfood.blogspot.com/).  Not only is this a great creative outlet for me, but it is also an opportunity for me to work on my more grassroots marketing efforts, which will hopefully feed this blog as well.