something to a customers. It happens all the time in a company. You
have to market your ideas to colleagues to get things done. You have
to market yourself to be seen as someone worth listening to. And as
the management team you have to market your strategy to your
employees. To help with this management often engages in the event
known as the "sales meeting".
The sales meeting offers the opportunity to rally the troops, provide
inspiration and guidance, and set the stage for the upcoming future.
Too often though the sales meeting misses on these goals. Why?
Because too often the ideas and thoughts are too grandiose and not
down to the level of the average employee. The ideas and strategies
are not believable because many employees can't relate or are sitting
in the audience feeling cynical that what you say and what you do are
two different things.
If you want to make it believable, make it real. Show how the strategy
has been implemented or how it will affect the average employee.
Understand the needs of this customer and how to satisfy the needs.
A sales meeting takes your sales and marketing teams out of the field
and away from customers. Whatever is covered in this time needs to be
worthwhile and believable. If you are leading the meeting, remember
these needs of your customers.
And to wrap this up, this quote could not have just popped up at a
more timely moment..."treat your employees like customers". It was the
secret to Herb Kelleher's success at Southwest.
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